Translated from 日本語 • View original Introduce Yourself
Hello! This is Takai from ISAO. This is my first time posting on IsaB, so I will easily introduce myself.
I am in charge of human resources, legal affairs, and general affairs. I joined the company in March 2009, so it has been seven and a half years since I joined ISAO early.
By the way, our representative Nakamura introduced the Bali flat model before. https://blog.colorkrew.com/super_flatmodel/
The trademark registration was completed this July!
In this article, we will tell you about the background of the term "Bali Flat" and the process leading up to trademark registration!
The Birth of the Term "Bali Flat"
It was born on September 28, 2015. We solicited names within the company and decided on them after discussion. The process of the discussion is also available here.
How do you feel about this sound of "Bali Flat"?
When I first heard this word, I thought it was too straight as a way to express super flatness, but gradually I was very attracted to the tone of the word.
"Bali" is a word that expresses the emphasis on the Hakata dialect. Bali Flat is a combination of this "Bali" and the word "flat", which describes an organization without hierarchies.
I felt that there was no easier to understand and more memorable words. After all, the naming should be easy to understand and leave a lasting impression.
From internal and external communication to trademark registration
October 1, 2015 (just three days after birth!) ), and announced the "Variflat" model to all employees, and issued a press release at the same time.
After the press release, neither our company nor Bali Flat is known, so there is not much reaction. However, little by little, I began to receive interviews from the media.
On the other hand, within the company, "variflat" is used more often than expected, and it feels like a common name for an organizational model.
Under such circumstances, in February of this year, we released a new service "Goalous".
"Goalous" is a goal collaboration tool that allows all of our employees to be open about each other's goals and daily activities. And in a "bariflat" organization, "Goalous" is quite beneficial.
We want the world to know more about not only "Goalous" but also "Bali Flat" on this occasion! With this in mind, I decided to register a trademark.
Once you decide to register, immediately go to the survey to see if you can register.
As a result of the investigation, no one had applied or registered, so the procedure itself went smoothly.
And on July 8, "Bali Flat" was registered as a trademark.
Thoughts on Bali Flat
The word "Bali Flat" was born on September 28, 2015, as mentioned above. It is a word that did not exist in the world one year ago.
The fact that the word is registered as a trademark in this way is deeply moving as someone who compiled the naming proposal and led the trademark registration process.
There are various organizational models in the world, and there are already organizational models that are similar to the organizational body of the vari-flat model. Recently, the "Horacus-type organization" that has introduced Zappos, the largest e-commerce company, has been attracting attention.
"Holacracy" is a concept that describes a new organizational form that is relative to the conventional centralized and hierarchical hierarchical organization, and represents a truly flat organizational management system in which there is no hierarchy such as ranks, bosses, and subordinates
Quote: What is "holacracy"? - "Human Resources Department in Japan" https://jinjibu.jp/keyword/detl/725/
What is the difference between "Bali Flat" and "Horacusi"? I am sometimes asked that, but it has been less than a year since the introduction of the "vari-flat" model, and it is still a matter of trial and error. It is also presumptuous to compare it with a holacracy-type organization. . .
However, I hope that one day "Bali Flat" will be praised by the world as an organizational model. However, more than that, I want to grow our company as a "bariflat" organization and become an indispensable company in the world.
As the leader of the corporate team, I myself play a major role in rooting and developing Bali Flat in the company, so I will contribute to the success of the Bali Flat model through trial and error!
Thank you for reading to the end.