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Marcelo Mesquita

How to have a qualified OKR in my company?

How to have a qualified OKR in my company?

There are several management models for a company and OKR is one of them. Succinctly, we can say that the OKR methodology is based on the elaboration of goals and objectives that a particular company...

Colorkrew Biz Features

Colorkrew Biz Features

As we have mentioned in previous posts, Colorkrew Biz is a tool designed to facilitate various aspects of a company's day-to-day life. The app has several features that together form...

Remarketing: What it is, and how it can help you

Remarketing: What it is, and how it can help you

You may have heard about many marketing strategies, which aim to achieve a certain goal with your target audience through actions and campaigns. We are...

6 Tips on how to downsizing the office.

6 Tips on how to downsizing the office.

We know that several companies face crises and need to reduce costs, for this there are some strategies and Downsizing is one of them. Downsizing is a technique to help in restructuring...

Award 2022 - Best Office Management Tool

Award 2022 - Best Office Management Tool

Mamoru Biz was launched by Colorkrew in 2018, and we can say that this tool is indispensable to assist in the management of hybrid work. The easy-to-understand and easy-to-communicate app is in...

What is turnover and how to calculate it

What is turnover and how to calculate it

Talking a little about company management, there is a term called _Turnover_ that measures the company's turnover rate. We can say that it is a metric that indicates the level or percentage of...

OKR Methodology: Most Common Mistakes

OKR Methodology: Most Common Mistakes

The OKR methodology, which stands for Objectives & Key Results in Portuguese Objectives and Key Results, has as its main objective to be a type of GPS for your company. A GPS serves to...

How do I control my office by Smartphone?

How do I control my office by Smartphone?

Nowadays it is necessary to have real-time control of almost everything that is involved in our day-to-day lives. The busy life of the city does not allow us to be totally in an environment 100% of the...

How to make my company's marketing plan?

How to make my company's marketing plan?

A marketing plan (or planning) is the way we will structure the marketing of a business, it is a way to predict and plan the strategies to be followed for a good management progress...

BSC or OKR? What are the main differences?

BSC or OKR? What are the main differences?

Do you know what BSC means? This is a method that benefits your company in the long run with regard to the organization. Balanced Scorecard, or Balanced Performance Indicators, is a methodology...

The importance of Employer Branding

The importance of Employer Branding

Employer branding is a strategy used to generate a positive perception of the company as a workplace. Thus, it is an essential practice for Recruitment and Selection, because...

How to have the decision-making process based on indicators and data?

How to have the decision-making process based on indicators and data?

This data-based decision-making process is advanced and has come from the evolution of technology and the Internet. Making it possible to develop tools that allow the acquisition, analysis and definition...