Translated from 日本語 • View original Introduction: Why make a product?
If you start your working life at the age of 22 and retire at the age of 70, if you meet 3 people in one business day and provide some value, you will be affected × 48 years 240 business days× 3 people = 34,560 people.
This number is actually unrealistic, so in reality, it is like 10,000 to thousands of people.
The moment you choose to provide value through your work on your own, you will be limited by time.
On the other hand, the products you create can bypass time constraints, avoid location constraints, and even provide value to hundreds of millions of people, depending on how successful you are.
That's why I'm making products.
I am currently the product owner of the Mamoru series.
There are two types of Mamoru series: "Mamoru PUSH", a push notification and QR authentication service, and "Mamoru Biz", a business concierge tool that utilizes this authentication technology to promote DX.
In particular, in this blog, we will explain Mamoru Biz.
What is a Product Owner?
In a nutshell, the job of a product owner is a conductor with brains in all roles related to the product.
When making a product with a ratio of 0→1, it is necessary to consider whether it violates laws and regulations, whether it violates other companies' patents, and what is the best way to follow the rules.
Management perspectives such as what the profit structure is, how much business it will be in a few years, whether it is making effective use of its own management resources, and whether it can increase its market value.
Other areas such as sales, customer success, marketing, UI/UX/graphics, front-end, back-end, and infrastructure must be considered and the final decision-maker.
I want to make it cool, but the actual work is quite muddy, and many people fill in the gaps if there are issues in the value chain.
Sometimes, when there is a dispute between each role, it is like entering into mediation. The most important thing in such a job is to polish the value of the product without blinding it.
Many things happen when you create and develop a product.
At that time, you have to choose what to do and sometimes decide to stop.
Speaking of Mamoru Biz, Mamoru Biz values the concept of "a business concierge tool that reduces nameless work".
The value of Mamoru Biz's products lies in how tools can be used to reduce the nameless work of workers like a business concierge.
That commitment is the value that resides in the product.
I say it is a work that puts your soul into it.
Some people may feel a little religious, but if you put your soul into a product, it will grow and take on its own personality.
If you can grow it to that extent, most products will be successful.
Talking about product owner Mamoru Biz.
Thanks to you, Mamoru Biz has exceeded 500 companies, mainly listed companies, and has been able to show its presence in the market in the category of seat management, which is the main function, seating chart.
Among them, it has been introduced by organizations that support the foundation of the country, such as the Tokyo Metropolitan Government, the University of Tokyo, and the broadcasting station, and we are always working hard to create and operate products.
The difference between Mamoru Biz and other companies is the value and concept part that contains the soul, but other than that, the Mamoru PUSH certification and security technology cultivated through the series make it safe for large companies to use it, and above all, I think it is because we are developing, designing, and selling with international and colorful members.
As for the future prospects, after being accepted in the Japanese market, we are currently only expanding in Brazil, but we would like to expand overseas and solve nameless tasks unique to overseas.
Finally,
At Colorkrew, we would like to create and disseminate more and more products in the future toward the vision of "Color Your Work with Excitement".
If there is anyone who wants to make hundreds of millions of people hot with a product that they put their soul into, let's do it together.
