Translated from 日本語 • View original Happy New Year, everyone. This is my first blog of 2021. Thank you for your continued support this year!
2020 Review
I'm usually the type of person who doesn't look back on past blogs, but at the beginning of last year, when unexpected and unexpected things happened due to the new coronavirus, I was curious about what kind of blog I wrote, so I read it.
I wrote something like, "2020 is the Olympic year, and it looks like it will be remote for a whole month." The Olympic year has been postponed to 2021, and remote has been fully remote for 9 months, not just 1 month!
If you ever see your self last year, you'll want to grin and say, "This year, something terrible will happen that you can't even imagine." Laughter
Oh yes, the company name has also changed from ISAO Co., Ltd. to Colorkrew Co., Ltd.
▼The company name has been changed to Colorkrew!
It feels like a long time ago that I changed to a carakuru and suddenly lost my business performance due to Corona and became impatient.
No one expected that the world would change in this way.
The truth is that it was stranger than the novel, and it was 2020.
Unchanging Management Framework
Looking back on last year's blog, I realized that the essence of management is not that different.
The main points of Karakul that have not changed over the past few years are as follows.
(1) Creating a strong business, from flow to stock (2) From domestic to global (3) Increasing the ability density of human resources
So, if the contents are not the same, they are not.
In terms of flow from (1) to stock, our products such as Goalous and Mamoru have evolved significantly over the past year, so this year is the time to consider investing more resources in development, sales, and promotion.
Regarding (2) going global, the biggest event was that sales activities in Brazil began in 2020 and we already had several customers.
I also feel that the fact that there were more non-Japanese hires than Japanese people has made the company a more international team.
Regarding (3), it means that we will make the team a high-level team through recruitment and the growth of existing employees, but the conditions for being a caller (Note) are gradually increasing every year.
Note: Karakul: People who sympathize with Carakul's mission, vision, and spirit and grow explosively within a global team.
I want to increase the speed of leveling up without losing the gist.
2021 Aspirations and Resolutions
So, I would like to make this year's resolution what level each of them aim for.
(1) Creating a strong business, from flow to stock
We aim to grow our own products and make them the core of our business in the medium term.
(2) From Domestic to Global
First of all, focus on Brazil, which started last year, and put it on a growth track.
Furthermore, take the first step in expanding into other regions. The team then hires more internationally, making communication in English commonplace.
(3) Increasing the ability density of human resources
In this regard, I would like to be conscious of explicitly increasing the pressure to grow. Although the premise is that balance is extremely important, it creates a tough organization to survive while ensuring that it is free and free from unreasonable stress.
Even if you have a short career in the company or are a new graduate, the salary of those who grow quickly will increase steadily.
We have declared within the company that we want to achieve an average annual income of 10 million yen in the near future, so we would like to do everything we can to support growth, including training, coaching, and mentor systems.
I have a feeling that 2021 will be a turbulent year, but we will continue to run through it with the theme of "Shigoto Fun!", so please stay with us this year as well. Thank you!
▼Organizational reform to survive a turbulent year in 2021! Free webinars are now being held.
