Translated from 日本語 • View original Good evening, everyone.
I asked Keiji, the representative, to write my first blog for Colorkrew, but from the "Branding Project Team for details"... It is written in the content, **"Oh! **I'm impatient.
Right now, I am writing this blog with indescribable emotions.
It became Colorkrew.
As of today, June 1, 2020, ISAO Co., Ltd. has changed its name to Colorkrew Co., Ltd.
To put it mildly, it was very difficult to change the company name. . .** **
I can't write all about this one blog, so when I calm down, I'm thinking of writing in the "series where it was difficult to change the company name". Laughter
Since we have successfully changed our company name, this time I would like to talk about the story of the company name change from a branding perspective.
"Would you like to change your company name?"
It was around November last year that Keiji asked if he would change the company name.
**Rough... Zawawa... **
Anyway, the company was stiff.
Of course, there was no way that it would settle just by being stiff, and the discussion continued about whether to change the company name or not.
(If I talk about this heated debate in detail, I think I can write one article...) laughs)
And after consideration, the answer is "GO!"
As soon as I decided to change the company name, I, the leader of the branding project, was asked by Keiji.
"How many months do I have to change my company name?"
Of course, I had no experience in changing the company name at all.
After consulting with the branding members, the answer I came up with was,
"Please give me three months to prepare for the new company name."
And then everything started moving.
Inauguration of the Rename ISAO Project
Who decides how to change the company name?
ISAO is a flat organization with no department or superior.
Soon after, there was a call to participate in the project related to this new company name.
Then, **10 volunteers gathered immediately. **(This kind of place is really flat, and I feel the wonderfulness of the barifla.) ）
The industries were also different, and members from various projects such as sales, designers, marketers, engineers, public relations, labor, overseas members, etc., gathered together and started brainstorming about what kind of name to give and how to decide what to do.
I will write about this project again when I calm down, so I will omit it this time.
Why was Colorkrew born?
We have become Colorkrew from today.
The story behind the birth of this company name is really twisted and turned, but the feelings put into this company name "Colorkrew" are strong, and I can't talk about CI (corporate identity) here.
This time, we have created a special page on the renewed corporate website, so I would be happy if you could take a look at this first.
Company ➡ Name Change https://www.colorkrew.com/about/colorkrew/
Branding PJ's commitment
Regarding this company name change, I was strongly particular about it as a branding project.
It was to "create everything that was rebranded from ISAO to Colorkrew in-house."
What is necessary to rebrand the history and identity of ISAO for 20 years as Colorkrew is to first know the mission, vision, and spirit of ISAO that have been carefully cultivated so far, as well as the corporate culture and the thoughts of each member that are difficult to see, and verbalize and visualize these.To share and instill a consistent story with all employees.
And the significance and philosophy of Colorkrew's existence, as well as business development and products and services as a means to realize it.
The role of branding PJT is to design all of these things as a business as a whole and develop them to the world.
Anyway, the past few months have been a lot of work.
We **created Colorkrew with our own hands. **
Even now that I am writing this blog, I am not done with the work of changing the company name. Laughter
So, I would like to talk passionately about it again in my next blog.
This Colorkrew movie was completed only by in-house members.
Please take a look.
▼Change ISAO to Colorkrew.