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OKR: get to know the tool that is part of the routine of large companies

by Marcelo Mesquita
3 min read
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OKR: get to know the tool that is part of the routine of large companies
Translated from Português (Brazil) • View original

Nowadays, the largest companies in the world already have the help of the OKR tool in their daily lives. Everyone involved in this field knows that having clear objectives and keeping all activities working in full harmony is essential for the company to present good results. And, because of this, it is considered that enterprises that do not yet use it may end up suffering the consequences within the market, as their path will be even more complicated. Despite the increase in its popularity, many people in large companies still do not know OKR in depth and do not even know how to apply it in their business. Because of this, we have prepared complete content so that you can clear all your doubts on the subject, check it out! What is OKR and how does it work? The acronym OKR comes from the English Objectives and Key Results, which in translation means Objectives and Key Results. Its main function is to structure actions in a way that organizational objectives are achieved more quickly and efficiently. This type of approach involves an entire process, from the way purposes and goals are defined to the way everything is measured and monitored. OKR may seem difficult to understand, but it turns out that it is simpler than we imagine. Since a large company is based on setting objectives, its next step is to break down this purpose into small goals so that the path is traced smoothly. What is achieved from this point on becomes the key result. What advantages does a large company have when using OKR? There are the most different advantages of a large company using OKR, they are: Reduces the time to set goals The simplicity of the method makes the process of setting goals much faster and easier, which drastically reduces the time used in this development. Keeps employees focused With the smaller number of goals, it will be possible to create a more centered focus on all your team members. More agility in development Using this type of tool, it will be possible to create shorter goal cycles, which allow for quick adjustments and better adaptation to changes. Offers more autonomy and responsibility Teams will be given a clearer direction to follow, in addition to having the option to choose how to achieve goals, becoming more responsible for their services. Large companies that use OKR Here we will show you some examples of large companies that already use OKR in their routine and have great results with it: Google In the beginning, Google had one goal: to organize the world's information and make it universally accessible and useful. With this, John Doerr took the concept of OKR to the company and made it grow from 30 employees to 70 thousand. All this made Google become a reference on the subject and is known for having highly engaged teams. Amazon The second example is Amazon. The company is considered one of the most important in the e-commerce sector. Its main objective is to make the buying and selling process fast, cheap, and easy. In a company of this size, there is always a chance of miscommunication and even incompatible expectations. In this sense, OKR helps to ensure that all employees are properly aligned. Adobe Adobe Systems Inc. is a large American multinational software company, responsible for several programs used daily around the world such as PDF, Acrobat Reader, and Photoshop. A large part of its success was due to the brand's people management and also the good use of OKRs. Microsoft Microsoft is a consolidated brand in the technology market and it is also an example of the use of OKRs. Bill Gates, the owner of this large company, says that the tool has a great influence on his own management style. The enterprise obtains more results through this methodology and from them it is possible to measure what is and what is not important for the business at that moment.

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