Translated from 日本語 • View original I went to E3
This is Kawamoto from ISAO Sales.
The other day, I went on a business trip to the United States!
Departing from Narita Airport, we landed all the way from Japan to the United States, the land of dreams!
First of all, a group photo in front of the hotel. This member will make a special attack on E3.
What is E3 2017?
Electronic Entertainment Expo 。 The world's largest computer game-related trade show held in Los Angeles, USA. Abbreviated as "E3".
It is a huge event where the latest titles, the latest information, and overwhelming quality are sent to the world, and it is a sacred place longed for by people in the game industry.
This is the most important presentation to confirm the trends in the game industry that year.
Venue Report
Arriving at the first "E3 2017" venue of my life! Seeing the huge advertising crowd raises expectations.
America is huge in everything (^^)
In the plaza in front of the venue, PlayStation related goods are sold, and a beautiful sister's venue report is held. Lots of things even before you enter!
Close-up shot of Square Enix's Final Fantasy 14 "STROMBLOOD" bus!
While excited, I registered for admission. Click here for the admission pass. It's nice that the advertisement for "YAKUZA" (Japanese name is like a dragon) is stunning.
And then it's time to jack in to the venue!
Speaking of game events, beautiful companions and cosplayers. Don't miss out on the photo opportunity!
The first impression of the venue is that it has a strong sense of a business-oriented (publishing-oriented) event.
Finally, I visited the booth.
The tension is MAX! Truly "GOD of WAR"
Large titles are packed! In the United States, I felt that titles for "PlayStation 4", "XBOX ONE", and "Steam (PC)" were overwhelmingly mainstream.
New Nintendo Switch games are very popular In addition to Mario's new games, the popularity of the fighting software "Splatoon 2", "ARMS", and "Pokken" in the United States is concentrated.
"I can't fight if I'm hungry"... So I got a hamburger at "Hooters" near the venue!
Plenty of hearty! Full of beautiful and dynamite buddy waitresses! USA LOVE(^^)
Work resumes! Conduct business meetings with customers.
- Patterns of foreign companies entering the Japanese market
- Patterns of Japanese companies expanding into overseas markets
Meeting-oriented to explore a sitting group where each person can collaborate.
I went to the exhibition booth for sales, but most of the exhibitors were mainly marketing. There were many patterns in which business negotiations were not reached on the spot and greetings were refused.
Utilizing actual experience, I realized the importance of pre-appointment.
In addition, the business negotiations were perfectly coordinated by a salesman who spoke fluent English. I also trained my business conversation (English) and renewed my determination to expand my business!
On the third day, we focused on collecting information about the exhibited games! Enjoy (^^) E3
Conclusion
What I felt during this E3 venue visit.
- Japanese market: Smartphone games account for the mainstream of sales (70%).
- In the U.S. market, consumers (including PCs) have acquired very strong Sure.
- I am reliably happy to see Japanese companies fighting well in the overseas game market.
- I realized that ISAO should think strategically about how to attack the huge market (market) of the United States (the world) and develop the market.
Kawamoto's NO.1 game at this venue
LET'S VS PLAY!