Translated from 日本語 • View original As of today, June 1, ISAO Co., Ltd. has changed its name to Colorkrew Co., Ltd.
This is the first blog as a memorable Colorkrew, so this time I would like to tell you about the background and thoughts of the company name change.
About the company name ISAO
In October 1999, ISAO Co., Ltd. was born as a joint venture between CSK (now SCSK), which was the largest independent SIer, and SEGA.
*Since CSK President Isao Okawa was a major shareholder of SEGA at the time, ISAO is effectively a subsidiary of CSK
The purpose of the company was to serve as an Internet service provider for the "Dreamcast" released by SEGA at the time, and to provide online services in the game industry.
Click here for CSK. There is also a little bit of ISAO.
https://ja.wikipedia.org/wiki/CSK_(Enterprise)
The company name was given through public recruitment.
Interactive Service for Amusement Online。
It means a company that operates across the game industry and the Internet industry.
Of course, it goes without saying that it is named after the founder, Isao Okawa, and I think it was the last company created by Isao Okawa.
Love for the company name ISAO
I joined ISAO in 2010.
ISAO is also a person's name, so I remember thinking at first that it was a strange name.
After a while, as I got used to the name ISAO, I gradually fell in love with it.
And they loved this name with such momentum that they were nothing but ISAO.
There is something a little strange about ISAO.
I used to be like that, but when I talk about my company with people from other companies, I usually say "our company" or "our company".
But we say, "ISAO."
It's strange, but the name ISAO had such magical power.
The company name ISAO that we loved.
This time, I said that I wanted to consider changing the company name, and when we all discussed it, it naturally became a heated debate.
Even when we had a monthly deficit for 62 months, we miraculously did not go bankrupt, and in the meantime, when ISAO was sold from the parent company to another parent company, the company name ISAO was a symbol of our identity that we defended.
When I was asked**, "Are you going to throw away the identity you've protected so far?"**, I was also very excited.
And even though we had a heated argument, I thought everyone's love for ISAO was wonderful.
Changes in ISAO's Business Structure
ISAO, which is generally not so famous, is well known in the gaming industry and among gamers isao.net.
Because of that, there is still a strong image of ISAO=GAME.
In fact, the current ISAO no longer has a business specializing in games.
In addition, the client business was more than 80% in the game industry 10 years ago, but now it is less than 10%.
There are fewer new ones.
In addition, their own services, Mamoru and Goalous, are also services that are not directly related to gaming.
The fact that the business structure has become completely different from ISAO, which was originally known in the market, in the past few years was also a major reason for the decision to change the company name.
Thoughts on Colorkrew
For more details, the branding team will release an article for you to take a look at, but I would like to write briefly here.
We spun out of the Toyota Tsusho Group, which had been the parent company for nine and a half years in October last year.
Since then, we have continued to change with the idea of "becoming more pointed to the philosophy".
From being an unsung hero who supports customer service in B2B to a company that creates its own services.
From a company that focuses on the game industry to a company that makes Shigoto fun.
From a company that focuses on Japanese people and does domestic business, to a company that expands its business to the world with an international team.
Isao Okawa, who founded the company. The members who have supported ISAO since Genesis.
And the game industry that nurtured ISAO.
With 20 years of deep gratitude, ISAO is reborn as Colorkrew today.
All employees will strive to become a "visionary company that makes the world's jobs enjoyable", so we look forward to your continued support!
Change ISAO to Colorkrew.
▼Please also watch the video