It's here again this year, SXSW!!
So, I'm Matsuo, an ISAO engineer.
I'm a back-end engineer for the Payment Solution Project.
I will be participating in the SXSW2018 this time, so I would like to report here.
What is SXSW (South by Southwest)?
It is very well put together, so please take a look here.
Roughly speaking, it has expanded from what was originally a music event to the realm of entertainment such as movies.
Tech-related areas also came in, and Twitter and Pintrest jumped out of here.
In recent years, I was personally impressed by Perfume's show with Daito Manabe.
It is truly a fusion of music and video, technology and entertainment.
That's wonderful.
ISAO has been participating in three people every year since the year before last.
This year, Becky (left), Jan (right, German engineer) and me (middle).

It's because of my mind that I feel like Becky's face has changed.
Click here for other past SXSW-related blogs.
This Year's Highlights
Looking at this year's session, it seems that there are many keywords such as Blockchain, AI .
There is no doubt that it has been a trend in the past few years.
As an event, it is not an event that specializes in IT technology, so I am also concerned about the visual aspects of design and UX.
Personally, I am paying attention to the following.
MR table tennis activity "PONG! PONG!』
Interactive Innovation Awards Products from Akatsuki, the only finalist of a Japanese company!
If you've come this far, I hope you win an award!
It is said that they will participate in the Interactive Innovation Awards on 3/11 and 13.
Transparent
When Sekai Camera was released, I thought that the way to use smartphones would become like this in the future, but the service was terminated.
What kind of experience will you have with the new service of the person you were involved in?
I'm really looking forward to it.
He said he is participating in the trade show from 3/11 to 14.
There will also be booths from Panasonic, Sony, and tech companies, so I'm looking forward to it.
I will do my best to convey the local atmosphere as much as possible.