Translated from 日本語 • View original Hello. This is Kazuya Hotta, an application engineer at ISAO. This is my second post on SXSW (South by Southwest).
This time, I would like to introduce some of the services introduced in "Release It", one of SXSW's highlight projects.
What is Release It?
Release It is an event where you can introduce and compete with new and innovative services and products. The introduction method is a presentation and a question and answer session from the expert. In the presentation,
- Service Overview
- Market Opportunities
- Service and Product Team
etc. were introduced.
In the Q&A session,
- How did you test your service and product?
- How did you collect data for creating services and products?
- How will you market your services and products in the future?
- How is it different from existing services and products?
I got the impression that there were many questions about business strategy.
SXSW 2019 was held on the first day of the interactive session.
The venue has such an atmosphere.
What was interesting to watch
I think I introduced three things that were interesting to watch.
Lumos Helmet
This is a new helmet with a front light, blinker and brake light on the helmet of a bicycle, scooter or motorcycle. It recognizes the hand signals of the driver such as a bicycle and turns on the lamp. At the beginning of development, it seems that funds were raised through crowdfunding.
From the front
From the back
Reviver Auto
This is a product that tries to digitize the license plates of automobiles that have not changed for 125 years. This product replaces existing license plates with IoT devices with displays and communication functions. This allows you to work with geofencing and other services in the event of theft. In addition, it seems that you can add illustrations and messages to the display in addition to the car number.
ampl
It is a service that allows users to share news articles with their peers, comment on them, and discuss them. You can share and discuss news articles with your friends with comments.
Conclusion
What did you think? In fact, there were many more interesting services and products introduced than those introduced here. I had a very good time and good stimulation when I participated in Release It. It ranged from service products that I had never thought about at all to services and products that I thought might be interesting if I had done it once. I was very inspired to see people working what came to mind. I want to continue to take on more and more challenges!