Translated from Português (Brazil) • View original If you read a lot about innovation and technology, you've probably heard of or seen a publication involving the acronym SXSW. The acronym stands for South by Southwest and it is an innovation festival. We can say that it is one of the biggest events today involving people from all over the world who debate topics involving innovation, media, music, behavior and interactivity. The objective of the event is to expose and give space for people in the technology area to share their ideas and experiences. In this post we will talk in more detail about SXSW. What is the purpose of this event? SXSW has taken place annually since 1987. But due to the pandemic, it was canceled in 2020, in 2021 it was held online, and in 2022 it took place in both ways, in person and online, giving participants a choice. The event takes place in Austin, Texas and carries a very great weight and importance, as it receives people from all over the world who discuss trends and technologies that will transform the future and revolutionize the business world. A subject that has been growing significantly is concern for the environment. The climate crisis is being a very engaged topic as it is a topic that concerns the whole world. After all, it is believed that technology can contribute positively to this subject, in addition to many others. It is recommended that the festival's own website (https://www.sxsw.com/) be used for personal consultations and organizations, as the event has a very extensive and complete program of rich information. The event is always divided into categories, in the topic below you can understand a little more about it. SXSW categories Most of the lectures and shows take place in a well-known building, the Austin Convention Center. In addition, the events take place in arenas and are spread throughout the city of Austin. We are talking about a huge event that includes theaters, stages, restaurants, and convention centers. In 2022, SXSW was divided into fifteen categories encompassing workshops, presentations, and panels. Among the subjects that were addressed, we can highlight: - Culture, - Design, - Film and media industry, - Startups, - Technology and transportation industry, - The future of music, - TV and film industry, - Climate Change. As mentioned above, one of the most talked about subjects is the climate change that the whole world has been facing. In 2022, one of the highlights was "ESG: Ready to Pay the Bill?", which had the participation of Brazilians and addressed issues about the role of companies in the negative socio-environmental impacts related to their activities. The session was attended by the Secretary of Economic Development, Science and Technology of the State of São Paulo, Patrícia Ellen and the global head of sustainability and impact Adam Gromis, representing the giant Uber. The panel named "Rivers Movie Cities" presented about the global movement to restore major rivers around the world, which included the Pinheiros River located in São Paulo, SP. This presentation was attended by Sabesp's Director of Corporate Management, Adriano Stringhini and American Rivers's Vice President of Conservation Strategies, Jenny Hoffner. In addition to these big names mentioned above, there were at least 10 more attractions that performed at the event. Colorkrew and SXSW It is with great pride that we can say that Colorkrew will participate in the next SXSW event that will take place in March 2023. One of Colorkrew's flagships is the Colorkrew Biz app, and it is about it that we will talk during this event. The tool is indispensable to assist in the management of hybrid work and has already won important awards such as the 2022 Award in Japan, named as the best Office Management Tool. The easy-to-understand and easy-to-communicate app is actually a facilitator in the day-to-day life of companies and employees who are looking for less complication and headache when it comes to finding what is necessary for a pleasant work environment. We are eager and happy to share this news. Our participation in this event will certainly be remarkable for Colorkrew's history. To learn more about the event, visit the https://www.sxsw.com/ website.