Translated from Português (Brazil) • View original Digital marketing is a type of tool widely used by companies these days as a strategy. Although it seems like a very clear concept, many people still have doubts about how it works. Because of this, we have prepared complete content about what digital marketing is and how it works.
What is digital marketing?
Digital marketing is the promotion of products or brands through digital media. It is one of the main ways that companies have to communicate with the public in a personalized and direct way. This tool is the main way of doing and conceptualizing marketing these days. The term is used to summarize all your efforts in this area in a company's online environment. Using digital channels, such as blogs, search engines, social media, and email, companies try to solve the pains and desires of customers and potential customers. Digital marketing can be carried out by people, companies, universities, NGOs, associations, etc. In this way, there are also cultural, psychological, geographical, and legal factors that influence people when buying or selling a product or service.
Key Digital Marketing Concepts
Just as each specialization has its specificities, digital marketing is a universe with its own terms. Learn about the main key concepts of digital marketing:
Persona
Unlike traditional strategies, digital marketing works with the concept of personas, which are semi-fictitious profiles, based on your real consumers and that represent your ideal behavior. In this way, you can create more segmented and targeted actions for the right people, saving time and money.
Lead
Leads are business opportunities. They are the contacts who, through an Inbound Marketing strategy, leave their key information so that you can identify your potential buyers. In addition, leads are used to nurture them with relevant information until they are ready for the moment of purchase.
Sales Funnel
The sales funnel, also known as the consumer journey, are the stages that a person goes through during the buying process, from understanding a problem, through the purchase consideration to the decision.
CRM
CRM (Customer Relationship Management) is a software responsible for the effective management of a company's relationship with its potential and current customers. Among its numerous features that this type of tool presents, the main ones are: customer registration, registration of their information, preferences and last contacts made with your company and follow-up control.
Landing Page
Landing pages are lead capture pages, 100% focused on conversion. The idea is that on these pages you offer valuable content or material and in return the most interested visitors leave their contact information and, with that, become leads.
SEO
SEO (Search Engine Optimization) or search engine optimization. These are the actions that contribute to improving the ranking potential of your pages and content, helping you to meet the main prerequisites required by search platforms. If you are looking for customized digital marketing software, capable of assisting in your company's strategies, count on Colorkrew. Contact our team and get a quote today!