Basic use of Google Analytics for beginners [Part 1]

Hello. This is Shigihara, who is in charge of the front-end.

For beginners who have introduced Google Analytics but don't know how to analyze it!", I would like to talk about the basic use of Google Analytics in five parts. Today is the first time.

< Table of Contents>

• What is Google Analytics?
• Implementing Google Analytics

What is Google Analytics?

It is a free access analysis tool provided by Google. By knowing the current state of your website, such as "how many people come to our site every day", "which page did you see first", and "what kind of search terms come to the site", you can analyze your strengths and areas for improvement. It is a tool that should be introduced to websites with some purpose.

Implementing Google Analytics

1. Google Analytics Implementation Procedure

You can easily register for the introduction in the following 3 steps!

1. Go to the official Google Analytics website (http://www.google.com/intl/ja_ALL/analytics/index.html) and fill in the required information.
2. After registration, you will be issued a code, so copy it.
3. Paste the copied code into all pages on your website. *The installation location is just before (Google recommended).

2. 3 things you should set up together when implementing Google Analytics!

It is convenient to set the following three together when introducing.

1. Integrate with Google Webmaster Tools → allow you to retrieve data that is not normally available through Google Analytics.
2. Exclude access from yourself and stakeholders You → can't see true data unless you exclude access from stakeholders!
3. Add "ga('require', 'displayfeatures');" Add a → to get user attributes (gender, age, interests).

▼ Reference article ・I definitely want to set it! Basic settings to be done first after introducing Google Analytics http://creive.me/archives/5393/ ・If you don't set it up first, you will definitely lose money! Google Analytics 9 Essential Settings & Explanations http://www.find-job.net/startup/analytics-setting ・Steps to enable user distribution reporting in Google Analytics http://techmemo.biz/web-cheat-sheet/google-analytics-user-distribution/

Conclusion

What is Google Analytics this time? I explained the introduction of Google Analytics. From the second part, I would like to talk about the basic usage and terminology. Thank you for sticking with us until the end!