Translated from 日本語 • View original It's finally here! SXSW 2017
Hello, this is Aimi Nakajima. Thank you for ranking high in Google searches on "SXSW Blog"!
Unfortunately, ISAO's SXSW (South by Southwest) 2017 exhibition did not come to fruition, but I look forward to reports from the members who will participate this year, and from my experience, I know from my experience that I was **glad I did it, and I wanted to know sooner.**I summarized it.
SXSW still has little information in Japanese, so there are many things you don't know until you get there.
Random is a way to enjoy overseas, but it's best to act without wasting money because you have to spend a lot of money on tickets!
Information gathering and adaptability are key to this. Do what you can before leaving the country.
1. Gather Quality Information
Fast! Correct! Reliable! Official Account
The official is the fastest to update information.
Before anything else, let's install the official SXSW app.
SXSW® GO - Official 2017 - iOS Apps - Android Apps Here you can book and bookmark sessions. In particular, sessions on popular topics (AI, UX, Growthhack, etc.) fill up quickly, so hurry up.
But it's still too early to give up because it's full! You may be able to enter it on the day, so be sure to bookmark everything you are interested in.
Surprisingly useful, e-mail magazine
The official newsletter not only provides information updates until the event, but also provides a summary of the previous day and featured sessions on the day during the event.
You can also learn about Keynote that you couldn't go to, so you can use it to look back on it later.
If you think that e-mail magazines are a marketing tool from a long time ago (like me), be sure to subscribe.
Never miss any news! Google Alerts
Register two keywords in Google Alerts.
- SXSW
- South by Southwest
Then, at the set timing (each time/less than once a day/less than once a week), it will send you web news and pages containing keywords by email.
You can also send it to RSS feeds, so you can use the one that is convenient for you.
The frequency of articles is less than in English, but it was helpful because I was able to pick up valuable Japanese content in "South by Southwest"!
Related Media Accounts
SXSW official account
In addition, we have picked up unofficial but important accounts to follow. You may receive information that is not covered in the newsletter.
2. Check the flyer on site
When you go to the site, you will receive various papers such as pamphlets and flyers.
Don't underestimate that flyers are just advertising.
You can also look for information on events, exhibitions, and parties that are not on the official schedule.
In some cases, companies create web landing pages for SXSW, so check them out in your spare time.
The GCP (Google Cloud Platform) party also participated in this trend.
I found the party schedule in the pamphlet when I watched the pitch ↓ Access the landing page (information from 2016) https://cloudplatformonline.com/GoogleCloudSXSW.html ↓ Pre-registration ↓ Let's grab some beer♡
3. After all, a reliable smartphone app
Find unofficial events on the event app
Meeutp event application apps familiar to tech people
If you search like this, you will find quite a few unofficial events (held around the official venue).
Date:March 10-17 Location:Austin Keyword:SXSW
Some of them are charged, but if you apply for the free ones for the time being, you can rest assured if you run out of money on site.
Also, if you have an interactive admission badge, you may be given priority admission, so we recommend that you check the details.
Hashtags are Worldwide
During the day, check Twitter and Instagram during your spare time.
Catch the hashtag #SXSW2017 as real-time information flows in more and more.
There are events, exhibitions, and parties in various places at the same time, so you can find out what is happening right now.
By the way, there are various things such as Facebook, Twitter, Instagram, Snapchat, etc., but Facebook, which lacks real-time performance, is completely useless in such cases.
The official account also has a small amount of information on FB, so I don't think you need to follow it.
Conclusion
What did you think? I only participated once in 2016, but I think this kind of information-gathering behavior is a TIPS that can be used in daily work and private life.
I am aiming for a career as a marketer who can work globally, so I hope it will be of some help.