June 15, 2020 On June 1, 2020, the company name was changed from ISAO to Colorkrew, and a logo was created.
To create a logo, a team of designers presented one creative each day for 25 consecutive days.
Here are a total of 25 logo designs, including those that were unfortunately not chosen.
▼Vision
Colorkrew's vision is to be a visionary company that makes the world's work.
We will lead the world's "future of work". With this determination, we changed our name to Colorkrew with that in mind.
▼ Company name "Colorkrew"
Colorkrew is a coined word consisting of three words× "colorful"× "crew".
To be a crew that continues to create fun karakuri that moves the world with IT. And we aim to multiply the crew and leap into the world as a more global team.
In response to the new message of "Colorful teams use IT to bring joy to the world," Colorkrew's Umidasu service will create smiles for many people working around the world and enrich their lives. I put that in mind.
▼Symbol mark
In order to more clearly convey the vision of "a visionary company that makes the world's people happy" inherited from ISAO, it has become a symbol that contains the meaning of "Go Global" in multiple ways.
Each divided color part represents the five continents of the world that Colorkrew should advance into, and also uses the four colors derived from ISAO to concrete the earth.
The blanked part is a hidden figure as a karakuri, and the motif of a dynamic "person" appeals to a positive image that embodies the vision.
By using the silhouette of "people," which is a universal motif common to the whole world, we expressed the diversity of human resources who can play an active role in the world and how IT will evolve with the technical capabilities of engineers.
▼ New slogan
A colorful team,
Making karakuri fun in the world with IT
Umidashi and Stay
▼Colorkrew Co., Ltd. Corporate Website
https://www.colorkrew.com/
▼BGM
(Music by Khaim)
#Colorkrew #社名変更 #企業ロゴ
